$1.26 trillion of ALL retail sales are “Digitally Influenced”


Maybe* is a platform that eliminates the gap between how shoppers want to shop and how retailers are able to connect with them. 


The way shoppers shop is evolving very fast:


> 70% of shoppers research online before buying in store.

> 78% of purchases are influenced by social media.

> 81% use multiple devices to decide what to buy.


However, in contrast, only 6% of retailers can connect this journey.  


The Maybe*  platform connects the online, offline, and social retail journey.  We empower retailers and landlords to deliver a seamless retail experience to shoppers with minimal technical integration through a  conversational approach enabled by chatbots, artificial intelligence (AI) and location technology. 


Our platform enables any retailer or retail landlord to:


> Know what each shopper likes
> Know what each shopper doesn't like
> Know who influences shoppers
> Deliver engaging social content
> Deliver engaging local content
> Make it easy for shoppers to buy from any channel
> Optimise marketing performance across all channels
> Benchmark digital performance 


Book a demo to see how we can connect your shoppers' online, offline and social retail journey.


UK Digital Influence Index

To support the #WDYT campaign, Maybe* created the UK Digital Influence Index.

Everyday it measures the digital output of 150K UK retailers  in1,300 towns and cities.

This enables any town in the UK to better understand the impact of their digital activity on their local footfall.

Find out where your town or business ranks

What do you think? #WDYT

Maybe* is leading a collaborative team that is working with National Government and Local Government to deliver the #WDYT (What do you Think) campaign that helps towns, cities and high street businesses adjust and adapt to the rapidly changing retail environment.

See the great results on the #WDYT blog.

‘Excellence in Digital Marketing’ Award by Retail Week

We’re thrilled to announce that the #WDYT (What do you think) campaign delivered by Maybe* has been shortlisted by Retail Week’s Tech Awards for the ‘Excellence in Digital Marketing’ award.

Best Investment in a High Growth Female Founder

Maybe* has been shortlisted for the esteemed UKBAA Angel Investment Awards in the 'Best Investment in a High Growth Female Founder' category. 

"We’re thrilled to have been shortlisted for this award. With a 90% female team, we’re building a product that uses conversations across all channels to turn the voice of the consumer into an asset for any business."

- Polly Barnfield, CEO of Maybe*

WinTechSeries Award

The #WDYT campaign, delivered by Maybe*, has been shortlisted for the ‘WinTechSeries Achievement Award’.

The category highlights individuals, companies or groups that demonstrate evidence of driving significant changes within their organisation or industry.

Natwest 'High Street Entrepreneur of the Year'

Maybe* has been shortlisted for the 2017 NatWest Great British Entrepreneur Awards in the 'High Street Entrepreneur of the Year' category. 

Past winners include David Buttress of Just Eat, Julie Deane of The Cambridge Satchel Company, James Watt of BrewDog and Alexander Solomou of TheLADBible Group.

Start-up of the Year

Maybe* has been shortlisted for 'Start-Up of the Year' by Retail Week for our customer-focused platform that offers any retailer an omni-channel solution that is easy to deploy and delivers results fast.

"We understand that consumers have an increasingly fragmented retail experience and that fundamentally is not fixed by an app from every retailer. We believe that the future of retail is 100% a solution that is customer focussed and seamless across all channels and all devices"

- Polly Barnfield, OBE Founder and CEO

Digital Business of the Year

A brand new category for the Gloucestershire Business awards, Maybe* has been recognised as a leading digital business, optimising all aspects of ecommerce to achieve growth and strong financial performance through exceptional customer experience.  

“We’re absolutely delighted to win the award. Considering we only recently launched Maybe*, it’s a fantastic accolade to achieve, especially when you realise we’re still at a relatively fledgling stage in terms of what we’re aiming to do.”

Polly Barnfield OBE, Founder and CEO

 Find out more here. 

How do you decide what to buy?

Our journey started by us asking nearly 2000 millennials how they decide what to buy.  

Retail experts at Nottingham Business School and University of Gloucestershire helped author the White Paper: How millennial shoppers decide what to buy.

Find out more

  The "What Do You Think" campaign is hitting a high street near you...