From a consumer's perspective, a ‘trip to town’ frequently begins online via a PC, tablet or smartphone. The quality and quantity of your Place's Digital Influence is a key driver to your local footfall.
To support the #WDYT campaign, Maybe* has created the UK’s first Digital Influence Index. It measures the digital output of every retailer in 1,300 UK towns and cities on a daily basis.
"The High Street Digital Hub trials will help participating high street stakeholders take full advantage of the digital revolution to create a vibrant, attractive and engaging experience for all...”
John Walden, Chairman of the Digital High Street Board and CEO Home Retail Group, owner of Argos
“By combining technology, strategy and expertise from key UK organisations, we are working alongside town centre managers, retail partners and customers with the aim to bring the best of cognitive technology into our Great British High Streets."
David Stokes, Chief Executive, IBM UK & Ireland
“I’m delighted that Gloucestershire has been chosen to lead the way in digitising the UK’s high streets. In becoming digitally savvy, local businesses can join forces to drive footfall into towns and cities, dynamically changing our local economies."
Dr Diane Savory OBE, Chair of GFirst Local Enterprise Partnership