From a shoppers perspective, a ‘trip to town’ frequently begins online via a PC, tablet or smart phone.
This digital journey continues via a smart phone whilst shoppers are actually on the high street. Until now this journey has remained out of sight.
The #WDYT campaign links the high street to consumers through their mobile phones making every high street visit more engaging for a consumer and more valuable for business.
It's an easy to deploy campaign and infrastructure that connects the high street for businesses and consumers.
We're inviting shoppers to join the high street conversation by sharing their shopping dilemas and asking #WDYT (what do you think?). By doing so, they're entered to win their shopping. Find out more.
"The High Street Digital Hub trials will help participating high street stakeholders take full advantage of the digital revolution to create a vibrant, attractive and engaging experience for all...”
John Walden, Chairman of the Digital High Street Board and CEO Home Retail Group, owner of Argos
“By combining technology, strategy and expertise from key UK organisations, we are working alongside town centre managers, retail partners and customers with the aim to bring the best of cognitive technology into our Great British High Streets."
David Stokes, Chief Executive, IBM UK & Ireland
“I’m delighted that Gloucestershire has been chosen to lead the way in digitising the UK’s high streets. In becoming digitally savvy, local businesses can join forces to drive footfall into towns and cities, dynamically changing our local economies."
Dr Diane Savory OBE, Chair of GFirst Local Enterprise Partnership