Did you know....Four in 10 millennial shoppers ask their friends before they spend more than £60


Posted by Alison Mair on April 11, 2017   |  news, recommended, research, millennials


Our survey, questioned 1,978 young adults aged between 16 and 34 years of age, in order to understand how this group of shoppers decides what to buy. The results are eye opening - and generating a lot of press...

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Polly Barnfield OBE, founder and CEO of Maybe* said:

“Researching how consumers shop has opened our eyes to the variety of different ways people choose to purchase products. The report highlights that price, location and inspiration all impact how we shop. Whilst price and location are obvious factors, what’s really interesting is the amount of validation people seek.”

See all of our latest press on the subject below: 

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42% of young shoppers consult Facebook friends when spending more than £60 - Internet Retailing 
Four in 10 millennshoppers ask their friends before they spend more than £60 - Internet Retailing 

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Young shoppers consult Facebook friends when spending over £60 - Direct Commerce 

If you'd like to read the original report, please find out more below. 

Find out more