Review: High flying digital towns
In our review of the Digital Influence Index, we’ve identified some high-flying digital towns and cities across the UK.
The Digital Influence Index, from Maybe* ranks 1300 towns and cities in the UK, taking into account audience size, message volume and engagement that occurs across social media networks from a total of 150,000 high street businesses across the UK.
This daily measurement reveals some interesting digital trends – some of the most notable recent increases are in the South West with Stroud rising 215 places, Penzance 126 and Gloucester 39 to rank 11 out of 1300 UK towns and cities.
Liverpool, although businesses remain very active, has fallen 10 places since January. Maybe* identifies the huge steps other UK cities have taken to improve their own Digital Influence, allowing them to overtake Liverpool. In Cheshire there seem to be fewer businesses active on Social Media in some towns and Middlewich, in particular, has fallen 302 places to 1290.