Being able to know which of your shoppers engage with you over multiple channels is key to providing the best possible experience to your customers.
From Facebook to conversational commerce, this week we have explored the topics everyone is talking about in the race to improve customer experience and engage their customers in cross-channel experiences.
What does it mean? What actually happened? What will happen next and what opportunities does it create?
Paula Nickolds, the latest MD at John Lewis and the first woman to ever hold the post, isn’t looking to continue with business as it has been.
IMAGE CREDIT: DAN KENNEDY