Conversational marketing works - our latest Maybe* case studies


Posted by Erin Barrett on February 6, 2018   |  retail technology


We engage shoppers in conversation over social media and find out what shoppers think about products from different brands.

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Conversational marketing is the cornerstone of the Maybe* platform. We engage shoppers in conversation over social media and find out what shoppers think about products from different brands. These comments are then shared back on social inviting in the retailer and the shopper to continue their conservation and engage the shopper’s friends, and wider shopper community.

By asking the right question in the right way, retailers can find out not only what their shoppers are thinking, but their preferences, intentions, and the opinions of each shopper’s friends.

John Lewis

2,000 shoppers were approached through social media. In less than 24hrs, 27% joined us in a detailed conversation aboutJo Malone products, resulting in 1,143 comprehensive answers to specific questions.

These opinions were automatically shared back on social channels, which connects the retailer with each shopper and potentially their friends.

We kept conversing with these same shoppers through messenger and asked them about a new product: edible cocktails. Through this extended chat, we gathered 176 detailed preferences about the five favours, which were also shared through social.

Iceland

We approached 2,000 shoppers through our Facebook channels. 23% of these shoppers joined us in a detailed conversation about a Valentine’s themed meal from Iceland, resulting in 871 comprehensive answers to specific product questions.

These opinions were automatically shared back on social channels, connecting the retailer with each shopper and potentially their friends.

By asking the right questions in the right way, seemingly everyday products like frozen risotto, bagged salad, and frozen lobster tails sparked deeply engaging, personal, and fun product conversations.

Primark 

Just over 1,600 shoppers were approached through our Facebook channels. 16% of these shoppers joined us in a detailed conversation about Christmas jumpers from Primark, resulting in 902 comprehensive answers to specific product questions.

These opinions were automatically shared back on social channels, connecting the retailer with each shopper and potentially their friends. By asking the right questions in the right way, shoppers shared product preferences, other products they wanted to pair the jumpers with, and where they would wear the jumpers, resulting in detailed and personal product conversations.

Holland Cooper

Over 1,600 shoppers were approached through our Facebook channels. 32% of these shoppers joined us in a detailed conversation about accessories from Holland Copper, resulting in 694 comprehensive answers to specific product questions. These opinions were automatically shared back on social channels, connecting the retailer with each shopper and potentially their friends. By asking the right questions in the right way, shoppers shared product preferences and opinions, including who they would buy these items for as Christmas gifts.

To learn how Maybe* technology delivers conversational marketing at scale, request a demo.

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