How to evolve the high street

Posted by Jess Savage on July 5, 2018   |  recommended

Last month we asked 300,000 people for feedback on the role their high street plays, the challenges high streets are facing and their outlook.


In the first ever survey of its kind, members of the public in the #WDYT (What do you think?) community were approached using Maybe* technology through a series of Facebook posts and chatbots. We collected responses under the hashtag #myhighstreetmatters to collate the unique and valuable evidence on what the people who actually use high streets really want.

This campaign has ensured that thousands of people’s opinions will help shape the future of the UK’s high streets.

The work was undertaken in response to the Housing, Communities and Local Government Committee’s (HCLG) call for evidence to its high streets inquiry. We are the only organisation to have consulted the public and ensured their evidence was gathered in response to all HCLG’s questions.

The public’s message was clear; people want vibrant, diverse high streets with lower business rates, better parking, more options for independent shops and more specific high street brands. The top line figures were:

The top line figures were:


Read the full article on #WDYT. 

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