How a chatbot is helping the high street


Posted by Erin Barrett on June 8, 2018   |  recommended


What will our high streets look like in 2030? Will they be thriving centres of independent commerce and community or will they cease to be relevant?

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The Housing, Communities and Local Government Committee (HCLG) have launched an inquiry to find out the role high streets will play in the future. They have issued a call for evidence and views from all stakeholders - including the public - on why their high street matters.

Clive Betts MP, Chair of the Housing, Communities and Local Government Committee said:

"Our high streets and town centres have an important social, civic and cultural place in our society. But, many of our high streets are now struggling, facing a range of challenges including the threat posed by online retailers. Indeed, changing trends and behaviours in recent decades – driven by a range of economic, demographic, social and technological factors – have affected the prosperity and vibrancy of our high streets.

High streets and town centres retain an important place in our society but what do we want them to look like in 2030 and what actions do we need from local and central government to ensure their longevity?"

How we’re getting the public involved in the vision

for high streets in 2030

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Maybe* agrees that the public’s opinions matters, so we’re opening the call for evidence to thousands of people whose voices may have otherwise gone unheard in this campaign.

By creating a chatbot fuelled Facebook campaign, we’re ensuring thousands of people’s opinions will help shape the future of our high streets: 

Here’s how it works:

  1. We post a question to Facebook and ensure it reaches thousands of people.
  2. Whenever someone leaves a comment on the post, the chatbot is triggered through Facebook Messenger, asking them further questions.
  3. Seven separate posts and chatbots will be created up until June 22, ensuring we gather evidence to address all of the committee’s questions.
View the Facebook post by clicking the image below

 

 

Here's how the chatbot works:

 

 

We will share all responses with the committee, on our blog, and highlights will be posted on social media using #myhighstreetmatters.

Exploring themes around the role high streets currently play, the challenges they’re facing, and the outlook for the feature, our chatbot campaign will provide the committee with a well rounded view of the desired future of our high streets, supported by the opinions of thoughts of members of the public.

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