How conversational commerce can be use to increase traffic


Posted by Erin Barrett on April 11, 2018   |  recommended


Being able to know which of your shoppers engage with you over multiple channels is key to providing the best possible experience to your customers.

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For many businesses, it’s a challenge to connect all views of their customers. Being able to know which of your shoppers engage with you over multiple channels (from Facebook to email, to Twitter, and beyond) is key to providing the best possible experience to your customers.

Conversational commerce can be used to increase traffic to any business's website and can be a critical tool in increasing sales and improving customer experience, whilst helping businesses work towards a single customer view.

“We’re more apt to trust a recommendation from a person rather than a brand per se… amplifying such content on social media has a higher chance of seeing more shares, likes and comments as a result.” - CMS Wire

To prove how easy this is to accomplish using the Maybe* Platform, we started a conversation over Facebook Messenger. We asked shoppers to tell us how they would style a top from Boden:

  • 23% gave us fantastic comments
  • 69% of those people allowed us to share their comments on Twitter
  • 75% of them shared their Twitter address so we could tag them into our posts

That works out to 11.8% of people we approached sharing their Twitter handles so we could easily publish user-generated content. Statistics show that 93% of consumers find other people’s opinion to be helpful when making a purchasing decision, proving that honest and relatable opinions from consumers are important.

AdWeek also found that found that user-generated content resulted in 29% higher web conversions than campaigns or websites without it. To test this theory, we asked our shoppers what they thought about an interesting chocolate experience offered by Hotel Chocolat.

Within the hour, we saw an increase in web traffic of 1,913%. This increase lasted, with an increase in traffic of 878% still showing after four hours.

Conversational commerce can take all forms. Take this cocktail quiz we developed for Gin & Juice Cardiff. When potential customers click on “Get Started”, they’re given so much more than just basic information about the bar. By pressing the hamburger menu, they’re offered the chance to have some fun with the brand in an informative and memorable way.

Learn how Maybe* technology delivers conversational experiences

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