Keith Scarrott Shoes at forefront of e-commerce technology


Posted by Jess Savage on September 12, 2017   |  recommended


Keith Scarrott Shoes, an award winning independent shoe boutique is excited to introduce a re- branded website featuring the latest e-commerce technology.

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For over 40 years the brick and mortar store situated in Cheltenham has attracted a loyal shopper base, but in recent years the boutique has faced fierce competition online which was the main driver for the refresh.

Working with local design agency, Third Floor Design, Keith Scarrott has updated and re-branded their website to reflect their offering of high quality leather shoes, boots and handbags – many of which are designed exclusively for the shop.

The new website is stylish and mobile friendly, it also features new technology from Maybe* that allows customers to save the things they are thinking of buying, share them with their friends and connects them to shoes they’re thinking of buying when they are on the high street.

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Keith Scarrott are also pioneers of the Gfirst LEP Digital High Street Campaign , #WDYT (What do you Think). This campaign, piloted in Gloucestershire, gets more businesses online and demonstrated how digital channels drive physical footfall and both online and offline sales.

Sophie Scarrott, owner Keith Scarrott Shoes

“We’ve been selling online for a decade, but we needed to update the website and I wanted to use the opportunity to enhance the close relationship we have with our customers by drastically improving our online presence.

The new website incorporates an editorial led homepage, high resolution product images, video previews of each style, and more product information than ever before. It has been designed to provide inspiration, to enable customers to browse before making their decision (both online and in person), and to link to our rapidly growing social media channels too.”

James Holmes, Digital Director of Third Floor Design said:

“We’re really excited to be among the first to use the Maybe* tech in an e-commerce website. Maybe* is less intrusive than an abandoned cart email, and so much more dynamic as it can extend the online shopping experience onto the high street.

Polly Barnfield, OBE of CEO of Maybe* and the #WDYT campaign said:

“Sophie Scarrott is a great example of how local independent businesses can merge online and offline channels to positive effect. Sophie has really embraced digital channels over the past 12 months and her new website is both a great show case for her beautiful shoes and boots and additional sales channel for their high street store.

This is a great example of a thriving business which is embracing all digital channels to grow sales and generate footfall for their local high streets.

Visit the new Keith Scarrott Shoes website at www.keithscarrott.co.uk